Katy Lynch is the pimp of social media. Today for my day job (the one that pays da bills), we had a meeting with Katy and Andy of socialkaty. What a dynamic team!! I try to stay on top of my social media and networking but have not journeyed into the Tweet-o-sphere as of yet. Socialkaty takes care of getting you out there into the “conversation” stream of tweet, facebook and other social tools and media that I barely comprehend.
What I do know is tha I like Katy and Andy. They made it easy for my old head to wrap around some of the social concepts I seem to be missing without a glimmer of a smirk or eye roll. They will take the time to explain what information you can give optimize your social outreach. Dare I say SEO…seems almost an outdated term. Bets I snag some content from their website.
Social media is also incredibly valuable. It can expose your brand to new audiences, funnel online discussions into a medium you can control, and get results faster and in a more measurable way than with traditional media.
Over the last two years Katy has worked with a variety of clients. From media campaigns promoting brands like Energizer, the movies 2012 (Columbia) and Sherlock Holmes (Paramount Pictures) to Twitter based competitions for Southwest Airlines.
She is currently Chicago’s 12th Most Influential Tweeter, alongside United Airlines, Chicago Tribune, Orbitz, and Threadless
In a nutshell, I like Katy, she has a great passion for what she is doing and seems a genuine person.